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Collaborating with 4 other designers to produce a bi-monthly free youth culture magazine with a difference, WHIFF magazine was born, with an aim to focus on youth culture, anarchy and alternative style.
This a conceptual art direction piece that sets the look and feel for all future WHIFF issues. WHIFF was to be a free culture magazine in the vain of Vice, Left Lion or SixtyNine and it's main target market is trendy, alternative people aged 16 - 25. It featured a smell strip that ran down the spine of the magazine that could be torn off to reveal a scent that related to the issues content, a bellyband that entailed the issues contents, and a centerpiece with the issues photographic journals, in this case a journal on Brooke Cutmore's fashion design work entitled 'The Dark Side Of Disney' - which was both art directed and designed by Studio LeighLeigh.
My personal input in to this magazine consisted of sourcing a professional photographer, producing visuals for, and lead directing, the 'Dark Side Of Disney' photoshoot, contributing towards the overall look and feel of the project, along with contributing design and author of ‘WHIFF’S WORLD’ and ‘Rule Shitannia’ articles within the magazine. All other design aspects were decided and negotiated upon within team below.
This project was created in collaboration with Jenny Storey, Daniel Cullen, James Froggatt, Jacob Kessler and Brooke Cumore.
Art Direction, Editorial Design, Graphic Design
2012
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A set of 40 double-sided sheets commemorating one of the greatest designs to ever grace our skies, the Concorde.
These were produced as part of the ongoing ReSite project in Australia. Designed with a 70's instruction manual feel in mind, the idea is to inform the viewer about the Concorde and it's achievements, celebrating it's ingenuity and allow the viewer to participate in following the instructions to construct an origami version of the Concorde on the same sheet. The instructions and design has been produced so that the origami folds can be made without obstructing the participant's view of the instructions at any point. A fold by fold diagram set is on the front cover, which pairs up to colour coded, numbered fold lines on the reverse.
What is ReSite?
ReSite is a monthly collection of 40 A5 sheets that has contributors from all over the globe. The idea behind ReSite is simple, anyone can be involved, all you have to do is produce something on or with an A5 sheet of whatever material you choose (providing it is flat for postage) and it must have some level of human interactivity.
Graphic Design, Typography, Origami
2010
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An info-graphic broadsheet insert mapping the effects of the Three Gorges dam, the largest hydro-power project in the world, on it's surrounding environment along the Yangtze River in China.
Graphic Design, Illustration, Information Architecture
2011
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An original take on the classic Alice In Wonderland book, taking the essence of the book and creating something fresh and vibrant.
Graphic Design, Illustration, Publishing
2010
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An innovative re-design for the album sleeve of CUT /// COPY's In Ghost Colours LP. Inspired by CUT /// COPY's euphoric and melodic music, night-shot light based photography techniques were employed to create the magical, almost mysteriously fantasy imagery.
Packaging, Photography, Graphic Design
2010
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Domino's Domigoals app was a huge success in the summer of 2012, so much so that I was commissioned to produce data visualisation using the impressive statistics behind the apps success after the Fifa European Championships in 2012.
The app was the brainchild of Big Communications, a full service design agency based in the midlands, UK. The app worked alongside the European Championships, when a goal was scored, a user would log in to their app and hit the 'goal' button, and the first few thousand that did this for each goal received discounts on their next pizza purchase from Dominos. Nifty!
The data shows the success of the operation during the summer of 2012, including social networking successes as well as financial gains - all using a football themed graphic langauge within the Domino's brand look & feel.
This is mainly used as a marketing tool for both Big Communicartions and Dominos Pizza to help gain recognition of the success of the product in order to build a bigger and better application.
Graphic Design, Information Architecture, Web Design
2013